DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE
BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus
3
Yrs. Program of D.A.V.V., Indore For Affiliated
Institutions
Showing posts with label BBA III Semester. Show all posts
Showing posts with label BBA III Semester. Show all posts
Saturday, 20 July 2013
Marketing Management [BB 301] BBA -3rd-III Sem Sem. Syllabus for DAVV Indore Affiliated Institutions
DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE
BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus
Marketing Management Syllabus
Marketing Management [BB 301] Course Content
Unit : I Marketing :- Meaning - concept - functions -
marketing Planning & implementation marketing Programmes - Marketing environment –
Micro and Macro.
Unit II: Market Segmentation and consumer behaviour –
Influencing factors, Decision process -
Marketing Research - Marketing information system
Unit : III Product :- Meaning - Product planning - policies
- positioning - New product
Unit : IV Pricing:- Pricing objectives – Setting and modifying the price –
Initiating price changes and esponding to price changes.
Unit : V: Promotion: Promotion Mix - Advertisement -
Message - copy writing - Media strategy - sales promotion - Personal selling
and publicity.
Unit : VI: Physical Distribution and Strategies:-
Distribution Mix - Managing channel - intermediaries - transport and
warehousing –
Text Books
1. Debraj Dutta Mahua Dutta, Marketing Management,2010,Vrinda Publication
2. P.K.Chopra , Marketing Management ,2010,Dreamtech Press,New Delhi
3. V.S.Ramasamy & Namakumari.S, Marketing Management, 2010, Macmillan,
4. Saxena, Marketing
Management, 2010,Tata Mcgraw Hill
5. Chandra Bose,Modern Marketing Principle and
Practices,2010,PHI Learning
Objective: To generate understanding of the marketing
management and impart knowledge of the
function.
Scheme: 20 marks for internal evaluation. The assessment shall be done on
the basis of test, case and assignments. External examination shall be of 80
marks for two sections section A & B. The section A shall have 6 questions,
questions shall be of logical and analytical type. Emphasis shall be on real
life situation based questions rather direct theory based questions. Out of 6
questions 4 shall be solved for 64 marks and there shall be a case for 16 marks
in section B.
Organization Behavior [BB 302] BBA -3rd-III Sem Sem. Syllabus for DAVV Indore Affiliated Institutions
DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE
BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus
Organization Behavior Syllabus
Organization Behavior [BB 302] Syllabus
Unit: I OB History and Development; Importance of OB to the field of
management. Basic behavioral Process: Cognitive functions - intelligence,
Creativity, Problem solving, Learning and its process - implications,
Unit: II: Attitudes and Values, Personality - Concepts, theories, estimation
and applications; Perception - implications, counseling - importance and relevance.
Unit: III: Motivation - Theories and applications to management,
Unit: IV: Leadership - Role and functions of a leader, Leadership theories
and styles, implications for management, Alternatives to leadership;
Unit: V: Organizational Development - approaches, intervention
strategies, implementation; Organizational culture - relevance of culture in
the changing scenario, Organizational Politics, impression management and
defensive behavior
Unit VI: Organizational change : Approaches and resistance to change,
Manager as a change agent; Conflict management, nature, sources. Current
applications and future trends in OB.
Text Books
1. Kamran Sultan Organizatioal behavior , 2011,Dreamtech Press
2. Karampal Business
Management & Organisational Behaviour, 2011, IK International Publication
3. Agrawal P.K,Management Process & Organisational Behaviour,2011,Vrinda Pub
4. R. S. Dwivedi, “Human Relations and Organizational Behavior: A Global Perspective”, Macmillan
Objective: To generate understanding of organizational behavior and impart
knowledge of the function.
Scheme: 20 marks for internal evaluation. The assessment shall be done on
the basis of test, case and assignments. External examination shall be of 80
marks for two sections section A & B. The section A shall have 6 questions,
questions shall be of logical and analytical type. Emphasis shall be on real
life situation based questions rather direct theory based questions. Out of 6
questions 4 shall be solved for 64 marks and there shall be a case for 16 marks
in section B.
Business Environment [BB 303] BBA -3rd-III Sem Sem. Syllabus for DAVV Indore Affiliated Institutions
DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE
BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus
Business Environment Syllabus
Business Environment [BB 303] Syllabus
1. Meaning of Business Environment, Factors affecting environment
to the business, Internal and external environment, micro environment, macro
environment. Types of environment.
2. Economic Environment: Nature of economy, structure of the
economy, economic policies, economic conditions.
3. Political Environment: Economic roles of the government,
government and legal environment, economic roles of government of India.
4. Technological Environment: Concept and significance of
technological environment, regulation of foreign investment and collaboration.
5. Social Environment: Business and society, business and culture,
language, culture and organizational behaviour, other social/cultural factors,
social responsibility of business.
6. The contribution of Public sector enterprises in India,
Privatization and disinvestment in India, Foreign Direct Investment in India,
its impact on Indian economy.
Text Books
1. Neelmegham, Business environment,2011,Vrinda Publication
2. Aswathappa k, Essentials of Business environment, Himalaya Publishing house.
3. Paul, Justin, Business Environment, Tata McGraw Hill
4. Palwar, Economic
Environment of Business, PHI, New Delhi,2009
Objective: To generate understanding of business environment and impart
knowledge of the function.
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