Marketing Management [BB 301] BBA -3rd-III Sem Sem. Syllabus for DAVV Indore Affiliated Institutions

 DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE

BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus

  Marketing Management Syllabus

Marketing Management [BB 301] Course Content

Unit : I Marketing :- Meaning - concept - functions - marketing Planning & implementation  marketing Programmes - Marketing environment – Micro and Macro.

Unit II: Market Segmentation and consumer behaviour – Influencing factors, Decision  process - Marketing Research - Marketing information system

Unit : III Product :- Meaning - Product planning - policies - positioning - New product

Unit : IV  Pricing:- Pricing objectives – Setting and modifying the price – Initiating price changes and esponding to price changes.

Unit : V:  Promotion: Promotion Mix - Advertisement - Message - copy writing - Media strategy - sales promotion - Personal selling and publicity.

Unit : VI:  Physical Distribution and Strategies:- Distribution Mix - Managing channel - intermediaries - transport and warehousing –

Text Books

1. Debraj Dutta Mahua Dutta, Marketing Management,2010,Vrinda Publication

2. P.K.Chopra , Marketing Management ,2010,Dreamtech Press,New Delhi

3. V.S.Ramasamy & Namakumari.S, Marketing Management, 2010, Macmillan,

4. Saxena, Marketing Management, 2010,Tata Mcgraw Hill

5. Chandra Bose,Modern Marketing Principle and Practices,2010,PHI Learning

Objective: To generate understanding of the marketing management and impart knowledge  of the function.

Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.