Business Environment [BB 303] BBA -3rd-III Sem Sem. Syllabus for DAVV Indore Affiliated Institutions

 DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE

BBA (Full-Time) Third-3rd-III Semester Curriculum/ Syllabus

 Business Environment  Syllabus

Business Environment [BB 303] Syllabus

1. Meaning of Business Environment, Factors affecting environment to the business, Internal and external environment, micro environment, macro environment. Types of environment.

2. Economic Environment: Nature of economy, structure of the economy, economic policies, economic conditions.

3. Political Environment: Economic roles of the government, government and legal environment, economic roles of government of India.

4. Technological Environment: Concept and significance of technological environment, regulation of foreign investment and collaboration.

5. Social Environment: Business and society, business and culture, language, culture and organizational behaviour, other social/cultural factors, social responsibility of business.

6. The contribution of Public sector enterprises in India, Privatization and disinvestment in India, Foreign Direct Investment in India, its impact on Indian economy.

Text Books

1. Neelmegham, Business environment,2011,Vrinda Publication

2. Aswathappa k, Essentials of Business environment, Himalaya Publishing house.

3. Paul, Justin, Business Environment, Tata McGraw Hill

4. Palwar, Economic Environment of Business, PHI, New Delhi,2009

Objective: To generate understanding of business environment and impart knowledge of the function.

Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test,  case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type.  Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.