Entrepreneurship [BB-401] BBA -4th-IV Sem Sem. Syllabus for DAVV Indore Affiliated Institutions

 DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE

BBA (Full-Time) Fourth-4th-IV Semester Curriculum/ Syllabus

  Entrepreneurship Syllabus

Entrepreneurship [BB-401] Syllabus /Course contents

1. Introduction to Entrepreneurship Definition of Entrepreneur, Entrepreneurial Traits, and Entrepreneur vs. Manager, Entrepreneur vs. Intrapreneur. The Entrepreneurial decision process. Role of Entrepreneurship in Economic Development, Ethics and Social responsibility of Entrepreneurs. Opportunities for Entrepreneurs in India and abroad. Woman as Entrepreneur.

2. Creating and Starting the Venture Sources of new Ideas, Methods of generating ideas, creating problem solving, product planning and development process.

3. The Business Plan Nature and scope of Business plan, Writing Business Plan, Evaluating Business plans, Using and  implementing business plans. Marketing plan, financial plan and the organizational plan, Launching formalities.

4. Financing and Managing the new venture Sources of capital, Record keeping, recruitment, motivating and leading teams, financial controls. Marketing and sales controls. E-commerce and Entrepreneurship, Internet advertising

5. New venture Expansion Strategies and Issues Features and evaluation of joint ventures, acquisitions, merges, franchising. Public issues, rights issues, bonus issues and stock splits.

6. Institutional support to Entrepreneurship Role of Directorate of Industries, District Industries, Centers (DICs), Industrial Development Corporation (IDC), State Financial corporation (SFCs), Commercial banks Small Scale Industries Development Corporations (SSIDCs), Khadi and village Industries Commission (KVIC), National Small Industries Corporation (NSIC), Small Industries Development Bank of India (SIDBI)

Text Readings:

1. Alpana Trehan, Entrepreneurship,2011,Dreamtech Press New Delhi

2. Naidu &Krishnarao,Management and Entrepreneurship,IK International Publication

3. Charanthimath, Entrepreneurship development small business enterprises, Pearson education, 2008

4. Vasant Desai: Small scale Industries and Entrepreneurship, Himalaya Publishing House, 2009.

Course Objective: The objective of this course is to familiarise the students with the ground realities of starting & managing their own Entrepreneurial ventures.

Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.