Business communication [BB 201] BBA -2nd-II Sem. Syllabus for DAVV Indore Affiliated Institutions

 DEVI AHILYA VISHWAVIDYALAYA, INDORE

BBA (Full-Time) Second-2nd-II Semester Curriculum/ Syllabus

Business communication Syllabus

Business communication [BB 201] Syllabus

UNIT-I Communication-Defining communication, Process of communication, Communication Model, Objectives of communication, Principles of communication, Importance of Business communication, Importance Feed back,

UNIT II Channels of communication, Types of communication, Dimensions of communication, Barriers to communication Verbal, Non-Verbal, Formal, Informal communication.

UNIT III Fundamental of Bussiness writing, Format of Bussiness, Types of Business letter, Inquiry letter, complaint letter Persuasive letter, Proposal, Report Writing.

UNIT IV Employment Messages Writing Resume, Application letter, Writing the opening paragraph, Writing the closing paragraph, summarizing

UNIT V Spoken skills Conducting Presentation, Oral presentation, Debates, Speeches, Interview, Group Discussion, English Pronunciation, Building Vocabulary.

UNIT VI Barriers to Effective Communication and ways to overcome them, Listening:Importance of Listening, Types of Listening , Barriers to Listening and overcoming them, Listening situations, Developing Listening Skills,

Text Books

1. M.K. Sehgal, Managerial communication, Excel Books, 2010

2. Rohini Aggarwal, Business Communication,Organisation Management,Taxmann,2010

3. P.D. Chaturvedi, Business Communication Concepts Cases & Applications,1e Pearson Education

4. Abha Sharma Remedial English, Acme Learning 

5. Shalini Sharma Concepts of professional Communication, Acme Learning

6. Penrose, Business Comunication for Managers, 5th edition, Cengage Learning, India

Objective: to generate understanding of communication process and develop communication skills among the students.

Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.