DEVI AHILYA VISHWAVIDYALAYA, INDORE
MBA (Full-Time) Fourh-4th-IV Semester Curriculum/ Syllabus
Strategic Management Syllabus
[FT 402C] Strategic Management
Course
Contents
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning and Strategic Management; Single and Multiple SBU organizations; Strategic Decision–Making Processes – Rational–Analytical, Intuitive-Emotional, Political – Behavioral; Universality of Strategic Management; Strategists at Corporate Level and at SBU Level; Interpersonal, Informational and Decision Roles of a Manager.
2. Mission, Business Definition and Objectives; Need, Formulation and changes; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis, General, Industry and International Environmental Factors; Analysis of Environment, Diagnosis of Environment – factors influencing it; Environmental Threat and Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors affecting; Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic Advantage Profile (SAP).
4. Strategy Alternatives, Grand Strategies and their sub strategies; Stability, Expansion, Retrenchment and Combination; Internal and External Alternatives; Related and Unrelated Alternatives, Horizontal and Vertical Alternatives; Active and Passive Alternatives; International Strategy Variations.
5. Strategic Choice and Analysis; Managerial Choice Factors, Choice Processes – Strategic Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E.Nine Cell Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy; Choosing International Strategies.
6. Strategy Implementation, Concept, Barriers, Implementation Process; Project & Procedural Implementation, Resource Allocation; Structural Implementation; Plan and Policy Implementation; Leadership Implementation; Behavioral Implementation, Implementing Strategy in International Setting.
7. Strategy Evaluations and Control, Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective Action.
1. Meaning, Need and Process of Strategic Management; Business Policy, Corporate Planning and Strategic Management; Single and Multiple SBU organizations; Strategic Decision–Making Processes – Rational–Analytical, Intuitive-Emotional, Political – Behavioral; Universality of Strategic Management; Strategists at Corporate Level and at SBU Level; Interpersonal, Informational and Decision Roles of a Manager.
2. Mission, Business Definition and Objectives; Need, Formulation and changes; Hierarchy of objectives, Specificity of Mission and Objectives.
3. SWOT Analysis, General, Industry and International Environmental Factors; Analysis of Environment, Diagnosis of Environment – factors influencing it; Environmental Threat and Opportunity Profile (ETOP); Internal Strengths and Weaknesses; Factors affecting; Techniques of Internal Analysis; Diagnosis of Strengths and Weaknesses; Strategic Advantage Profile (SAP).
4. Strategy Alternatives, Grand Strategies and their sub strategies; Stability, Expansion, Retrenchment and Combination; Internal and External Alternatives; Related and Unrelated Alternatives, Horizontal and Vertical Alternatives; Active and Passive Alternatives; International Strategy Variations.
5. Strategic Choice and Analysis; Managerial Choice Factors, Choice Processes – Strategic Gap Analysis, ETOP-SAP Matching, BCG Product – Portfolio Matrix, G.E.Nine Cell Planning Grid; Contingency Strategies; Prescriptions for choice of Business Strategy; Choosing International Strategies.
6. Strategy Implementation, Concept, Barriers, Implementation Process; Project & Procedural Implementation, Resource Allocation; Structural Implementation; Plan and Policy Implementation; Leadership Implementation; Behavioral Implementation, Implementing Strategy in International Setting.
7. Strategy Evaluations and Control, Control and Evaluation Process; Motivation to Evaluate; Criteria for Evaluation; Measuring and Feedback; Evaluation and Corrective Action.
Text
books
- Kazmi, Ajhar Strategic Management and Business Policy, 3e, 2009Tata McGraw Hill
- Lomash & P.K. Mishra Business Policy & Strategic Management Vikas Publication
- Alpana Trehan Strategic Management 1st edn 2010 Dreamtech, Wiley
- A. Nag Strategic Management.Analysis.Implementation.Control. 2011, Vikas Publication
- Parthasarthy, Fundamentals of Strategic Management, 2008, Wiley India
Reference
Books
- Pankaj Ghemawat-Strategy and the Business Landscape, 2/e.Pearson
- Strickland, Crafting & Executing Strategy (SIE), 16e2011Tata McGraw Hill
- Haberberg Strategic Management,2010 Oxford Press
- Tushman Managing Strategic Innovation& Change,2010, Oxford Press
- Wheelen/Rangarajan,Concepts in Strategic Management and Business Policy, 9/e Pearson
Objective This
is a top-level management course, and the objective of teaching this course is
to enablestudents to integrate
knowledge of various functional areas
and other aspects of management,
required for perceiving opportunities and threats for an organization in the
long- run and
second generation planning
and implementation of
suitable contingency strategies for
seizing / facing these opportunities & threats.
Examination
Scheme: Students
shall be evaluated on two components, internal and end semester examination. Internal
component shall be of 20 marks based on continuous evaluation .The Semester Examination
will be worth 80 marks, it will have two Section, A and B. Section A, worth 60 marks
will comprise of seven theory questions out of which a student will be required
to attempt
any four questions. Section B worth 20 marks will contain Cases.
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