International business [BB-403] BBA -4th-IV Sem Sem. Syllabus for DAVV Indore Affiliated Institutions

 DEVI AHILYA VISHWAVIDYALAYA (DAVV), INDORE

BBA (Full-Time) Fourth-4th-IV Semester Curriculum/ Syllabus

  International business Syllabus

International business [BB-403] Syllabus /Course contents

1. An Overview of International Business: Framework of International Business,Types of International Business, International Business Approaches, Global Marketing Theory of Competitive Advantages, Neo-Classical, Modern Approach to International Business, Problems of Trade and Aid to Developing Countries.

2. International Business Decision : Mode of Entry, Marketing Mix , Factors Affecting decision For International Business,

3.Role Of International Institutions: GATT, WTO, ECM, IMF, IBRD, IDA, IFC, UNCTAD, In International Business. Recent Trends in World trade, Multi National Corporations and the Trade.

4. Recent Trends in India’s Foreign Trade: Export and Import Policy, Trade Policy, Balance of Payment, Custom and Tariff Rationalization. Identifying Foreign Markets and Overseas markets, International Marketing Mix, Product Development, Transfer Logistics and Distribution Channels, Role of Documentation in International Trade, Export Pricing, Methods of International Payments.

5..International Capital Movement: Risk in International Operations, International Investment, Financing of Foreign trade, Factor Mobility and Direct Foreign Investment. Export Finance, Pre and post Shipment credit, Introduction to FEMA, Insurance. Role of ECGC and export Promotion Councils, Eurocurrency Market.

6..Regional Economic Groupings: Major Trading Blocks, Globalization with Social responsibility, Introduction to International Monetary and Financial System.

Text Readings:

• K.Ashwathapa ,International Business Environment,2011Tata Mcgraw Hill
• Mahua Dutta, International Business, 2011,IK International Publication
• Hamilton The International Business Environment Oxford Press
• Shajahan International Business Indian Macmillan Publishers

Objective: To impart understanding of international business.

Scheme: 20 marks for internal evaluation. The assessment shall be done on the basis of test, case and assignments. External examination shall be of 80 marks for two sections section A & B. The section A shall have 6 questions, questions shall be of logical and analytical type. Emphasis shall be on real life situation based questions rather direct theory based questions. Out of 6 questions 4 shall be solved for 64 marks and there shall be a case for 16 marks in section B.