Indian Ethos in Management [BB604] BBA - VI Sem. Syllabus for DAVV Indore Affiliated Institutions

BB604                                        Indian Ethos in Management

Unit-I Business Ethics: Introduction,  Business Ethics and Management, Business Ethics and Moral Obligations; Corporate Social Responsibility; Corporate Governance; Report of the Kumar Mangalam Birla Committee on Corporate Governance; Role of Media in Ensuring Corporate Governance; Environmental Concerns and Corporations.

Unit-II  Ethical Issues related with Advertisement and Marketing; Secular versus Spritual Values in Management, Work Ethics, Stress at Workplace

Unit-III Relevance of Values in Management; Gandhian Approach in Management and Trusteeship; Social Values and Political Environment

Unit-IV  Indian Ethos: Values and Ethics; Requisites for Ethics Globally 

Unit-V  A  Holistic Management System; Management in Indian Perspective

Unit -VI  Social values and business: impact on society on different issues and business participation in cultural affairs, democracy judiciary machinery.

BOOKS:

1.   A.C Fernando, Business Ethics: An Indian Perspective, Pearson Education, New Delhi

2.   A.C Fernando, Corporate Governance, Pearson Education, New Delhi

3.   R. Nandagopal, Ajith Sankar, Indian Ethos and Values in Management, New Delhi 

Course Objective: The objective of this course is to develop an insight and understanding of Indian Ethos in Management 

Examination Scheme: Students shall be evaluated on two components, internal and end semester examination. The Semester Exam shall be worth 80 marks, it will have two sections A and B. Section A worth 60 marks will comprise of seven theory questions, out of which a student will be required to attempt any four questions. Section B worth 20 marks will contain a case.