Strategic Management [BB603] BBA - VI Sem. Syllabus for DAVV Indore Affiliated Institutions

BB603                                        Strategic Management

Course Objective: The objective of this course is to develop an insight and understanding of Strategic Management

Examination Scheme: Students shall be evaluated on two components, internal and end semester  xamination. The Semester Exam shall be worth 80 marks, it will have two sections A and B. Section A worth 60 marks will comprise of seven theory questions, out of which a student will be required to attempt any four questions. Section B Worth 20 marks will contain a case.

Unit-I  Strategic Management: An Introduction  

Strategic thinking Vs Strategic management Vs Strategic planning, Meaning of strategic management, concept of strategy, policy and strategy, strategy and tactic, Strategy and strategic plan, Nature of strategic plan, nature of strategic decisions, approaches to strategic decision making, levels f strategies, The strategic management process, strategic management: merits and demerits  

Unit-II  Mission, Objectives, Goals and Ethics 

What is mission, concept of goals, Integration of individual and organisation goals: A Challenge, How Objectives are pursued, how are mission and objectives are formulated, why do mission and objective change, vision mission, objectives, goals and Strategy: Mutual relationships, core of strategic management: vision A-must, ethics and strategy

Unit-III        External environment: Analysis and appraisal  

Concept of environment, environmental analysis and appraisal, why environmental scanning and analysis, component of environment, SWOT:A tool of environment analysis, techniques of environmental search and analysis, ETOP: A technique of diagnosis, decision making on environmental information.

Unit-IV  Organisational change and innovation:-

Planned and unplanned change, causes or forces of organisational change, managing planned change, choosing a change strategy, creativity and innovation in organisations, organisational creativity and innovation process, learning organisation

Unit-V 

Generic competitive strategy:-   

Generic vs. competitive strategy, the five generic competitive strategy, competitive marketing strategy option, offensive vs. defensive strategy,

 Corporate strategy:-   

Concept of corporate strategy , offensive strategy, defensive strategy, scope and significance of corporate strategy 

Unit-VI Strategic evaluation and control Evaluation of strategy and strategic control, why strategy evaluating, criteria for evaluation and the evaluation process, strategic control process, types of external controls.

BOOKS: 

1.   Azhar Kazmi, Strategic Management and Business Policy, Tata Mcgraw Hill, New Delhi.

2.   Thomas Wheelen, Thomas Hunger, J. David Hunger, Concepts in Strategic Management and Business

Policy, Pearson Education, New Delhi