Retail Management [BB602] BBA - VI Sem. Syllabus for DAVV Indore Affiliated Institutions

BB602                                        Retail Management

Course Objective: The objective of this course is to develop an insight and understanding of Retail

Management

Examination Scheme: Students shall be evaluated on two components, internal and end semester examination. The Semester Exam shall be worth 80 marks, it will have two sections A and B. Section A worth 60 marks will comprise of seven theory questions, out of which a student will be required to attempt any four questions.  Section B worth 20 marks will contain a case.

 Unit-I Introduction to retailing: Definition and scope, evolution of retailing, types of retail, trends in retailing industry, benefits of retailing, retailing environment.

Unit-II Retail purchasing and pricing: Purchase management:- Merchandise purchasing, open to buy, open to buy planning, analyzing the merchandise performance, Pricing strategies:-every day pricing, competitive based pricing, price skimming, market-oriented pricing, marginal cost pricing. Retail price  strategies: -  mark-up pricing, vendor pricing, competitive  pricing, psychological pricing.

Unit-III  Retail marketing and promotion: Nature and scope:-relationship marketing, market strategies, retail research   Understanding the retail customer:- retail market, population analysis, demographic analysis, consumer behaviour  Retail promotion Mix: - Retail promotion programme, retail advertising media, promotional budget. Customer services: - customer services, services quality gaps, service recovery.

Unit-IV Information system in retailing: Acquiring and using information strategies, technology in retail, information sources, retail information system.

Unit-V Retailing in India: Evolution and trends in organised retailing, Indian organised retail market, FDI in Indian organised  retail sector, retail scenario in India, future trends of retail in India.

Unit-VI Ethical and legal issues in Retailing: Dealing with ethical issues, social responsibility, environmental orientation, waste reduction at retail stores.

  BOOKS: 

1.   Swapna Pradhan, Retail Management, Tata McGraw Hill, New Delhi

2.   Gibson Vedamani, Retail Management:Functional Principles and Practives, Jaico Publishing, New Delhi