International Marketing [FT 403M] MBA - IV Sem. Syllabus for DAVV Indore Affiliated Institutions

DEVI AHILYA VISHWAVIDYALAYA, INDORE

MBA (Full-Time) Marketing Management 
 Fourh-4th-IV Semester Curriculum/ Syllabus

International Marketing Syllabus 

Marketing Management - International Marketing [ FT 403M ] 

Course Contents

1. International  Marketing:  Basis of  International  Trade,  Theories of  International  Trade Absolute  Advantage,  comparative  advantage  and  factor  endowment  theory)  Difference between Domestic, International, Multinational, Global Markets,  EPRG Frame work.
2. Scanning of International Environment: Social, Political, Legal, And Economic. 
3. Factors Affecting International Trade: Methods of Entry, Types of Regional  Agreements, Role of IMF and WTO in International Trade. 
4. Foreign Trade Policy: EXIM Policy 2002-2007 Salient features.  
5. Export  Documentation  and  Procedures and  Institutional  support  for  export  promotion  in India.   
6. Product:  Identifying  New  Products,  International  Product  Planning,  Product  Design Strategy,  Product  Elimination,  Adoption  and  Diffusion  of  New  Products,  Branding Strategies.
7. Pricing  Strategies:  Factors Affecting  International  Prices,  Methods of  Pricing,  Pricing  an International  Product,  Transfer  Pricing, Exchange  Rates  and  its Impact on  Pricing,  High Sea Pricing.
8. Distribution  System  for  International  Markets:  Direct  and  Indirect    Channels,  Factors Affecting  International  Channel,  International  Channel  Management,  Wholesaling  and Retailing.
9. Promoting  Products /  Services in  Overseas Markets:  Perspectives  of  International Advertising, Standardization v/s Localization, Global Media Decisions, Global Advertising Regulations, and Industry Self-Regulation.

Text Books  

• Cateora Phillip, International Marketing (SIE)13e 2011Tata McGraw Hill
• Czinkota, International Marketing, 8th^, 2008 Cengage Learning
• Gillespie International MarketingSouth-Western©2009
• Kotabe,International Marketing: An Asia Pacific Focus,Wiley India
• Onkwisit & Shaw, International Marketing,2010,PHI Learning 

       Reference Books

• Francis Cherunilam International Marketing,2010,Himalaya Pub.House
• Paul, Justin,International Marketing : Text & Cases1e2011Tata Mcgraw Hill  
• Lee, Global Marketing Management,Oxford Press
• Shaw,International Marketing Analysis and Strategy Wiley India 

Course Objectives : The objectives of this course are to help the student to gain an understanding of concepts of International  Marketing,  types of  international  markets,  demand  and  supply position  in international markets, import-export documentation, policies and procedures of foreign trade.

Examination Scheme: Students shall be evaluated on two components, internal and end semester  examination. Internal component shall be of 20 marks based on continuous evaluation .The Semester Examination will be worth 80 marks, it will have two Section, A and B. Section A, worth 60 marks will comprise of seven theory questions out of which a student will be required to attempt any four questions. Section B worth 20 marks will contain Cases.